The essential customer growth layer

Every company needs customers. Distribution decides who wins.

Amplifi turns referrals, campaigns, partners and channels into measurable, scalable routes to customer growth.

Run a scenario Explore the platform
Everyone needscustomers
Winners buildbetter distribution
Amplifi makes itmeasurable + scalable

01 — Distribution lab

Two routes to customer. One accountable operating layer.

Choose a referral programme or marketing campaign and watch Amplifi apply the right identity, attribution, reward or customer-offer, and performance model.

Scenario configurationIllustrative
Scenario type
Reward architecture
Reward form

Identifiable referrer · one- or two-sided value exchange · programme performance

AMPLIFI LIVE REFERRAL TRACEAMP-MAYA-US
Ready

Swipe across the live journey to see the customer experience and operator evidence.

AReferral programme
Existing customer invitation

Know someone who should join?

$500USD
Reward policy Both parties
MAYA'S UNIQUE CODEAMP-MAYA-US

United States · Customer

AmplifiReferrer journey
GOOD MORNING, MAYA

Your impact is growing.

YOUR UNIQUE REFERRAL CODEAMP-MAYA-US
REFERRER$500Cash
REFERRED CUSTOMER$500Cash
MISSION · GROWTH STARTER1 of 3 referrals completed
2 more referrals to unlock your milestone
HIGH-VALUE EVENTFirst transaction completedAWAITING
OPERATOR EVIDENCE

Referral trace

POLICY CONTEXTUS programme rules
  1. 01Unique referral issued
  2. 02Invitation shared
  3. 03Prospect joined
  4. 04High-value event verified
  5. 05Dual reward policy instructed
  6. 06Leaderboard updated
  7. 07Referral attributed
01Unique referral issued
02Invitation shared
03Prospect joined
04High-value event verified
05Dual reward policy instructed
06Leaderboard updated
07Referral attributed
MISSION PROGRESS1 / 3
QUALIFIED REFERRALS1
REWARD ARCHITECTUREBoth partiesCash · USD
NEXT MILESTONE2 referrals to go
BankingInsuranceTelecommunicationsRetailEducationPublic services

02 — The competitive edge

Customer growth should be a capability, not a collection of campaigns.

Products do not distribute themselves. Amplifi gives organisations the infrastructure to make every referral, campaign and partner channel accountable to customer growth.

Distribution advantage engine
LIVE One connected capability
LIVE SIGNALROUTE IDENTIFIED
EXECUTIVE OUTCOMEA measurable route to customer is created.
Every route traceableEvery outcome attributableEvery market governable

03 — One essential layer

One operating layer for every route to customer.

Amplifi connects the participants, signals, decisions and outcomes behind distribution across currencies, markets and jurisdictions—so customer growth becomes visible and governable.

  • 01 Account, campaign, participant and distribution link
  • 02 Attribution event, qualification and outcome
  • 03 One- or two-sided cash or brand rewards in any configured currency and jurisdiction
  • 04 Settlement, audit, webhook and reporting
ONE CONNECTED DISTRIBUTION JOURNEY Live attribution
PARTNER CAMPAIGN

Customer growth offer

Switch. Transact. Be rewarded.

$500illustrative cash reward
OR5,000Brand Rewards
CAMPAIGN CODEAMP-SWITCH-26
Illustrative value · Powered by Amplifi
Amplifi
•••
GOOD MORNING, MAYA

Your impact is growing.

Every referral is connected to its outcome.

YOUR REFERRAL CODEAMP-MAYA-07Share invitation ↗
REWARD VALUE$500USDor 5K Brand Rewards
LEADERBOARD#12top 8%
Referral journey3 of 4
SharedJoinedTransactedReward
V
VALUE DRIVERHigh-value event verified
HVE
HomeJourneyRewardsRank
OPERATOR CONTROL

Attribution trace

Verified
CAMPAIGNAMP-SWITCH-26
Signal capturedCampaign code matched09:42:07
Journey connectedFirst transaction completed09:44:18
Outcome verifiedUSD reward policy applied09:44:19
CURRENCYUSD selected
FULFILMENTInstructed
AUDITEvidence stored
CAMPAIGN SIGNALMOBILE EXPERIENCEOPERATOR EVIDENCE

04 — A repeatable advantage

Build distribution once.
Improve it with every customer journey.

One governed operating loop turns every signal, outcome and customer journey into a stronger distribution advantage.

One governed operating modelConfigure globally. Adapt locally. Operate every route to customer.

05 — Cost of ownership

Why build when you can launch?

Enterprise referral management and campaign attribution extends far beyond software development. Security, governance, integrations, infrastructure, support and continuous enhancement all become part of the long-term ownership burden.

Most organisations do not want to own referral technology. They want to own customer growth. Amplifi delivers the capability without the cost, complexity and long-term burden of building it yourself.
BUILD INTERNALLYSUBSCRIBE TO AMPLIFI
0112–24+ month delivery✓Designed to launch in weeks
02Multi-disciplinary product and engineering team✓Purpose-built managed platform
03High upfront capital investment✓Predictable annual subscription
04Ongoing maintenance and enhancement✓Continuous upgrades included
05Security, scalability and governance built from scratch✓Enterprise-ready foundations
06Internal support and operational overhead✓Managed platform and support

The costs beneath the build

Total cost means more than development.

  • Product management
  • Solution architecture
  • UX and UI design
  • Software engineering
  • Quality assurance
  • Infrastructure and hosting
  • Security and compliance
  • Enterprise integrations
  • Monitoring and support
  • Continuous enhancement
  • Operational maintenance

The permanent operating model

You are not funding a project. You are creating a product.

Once the platform exists, your organisation must own its roadmap, controls, releases, adoption and outcomes. Prior build spend becomes sunk—and potentially stranded—when regulation, technology or strategy changes, but the obligation to operate the product remains.

01 · LEAD & DECIDE

Product leadership

  • Product Head
  • Product Manager
  • Finance and procurement
02 · GOVERN & PROTECT

Risk and governance

  • Legal and privacy
  • Compliance and risk
  • Information security
03 · RUN & EVOLVE

Product operations

  • Product operations
  • Engineering and QA
  • Support and change
YOUR INTERNAL BUILD-AND-OWN BASELINE

Estimate the three-year cost of building and owning this capability yourself.

Not Amplifi pricing. This calculator models your organisation's cost to build, operate and maintain an equivalent platform.

MARKET CHARGE-OUT BENCHMARKIEEE-USA 2025 consultant survey: regional medians up to $250/hour
View source ↗
YOUR ESTIMATED THREE-YEAR BUILD-AND-OWN COST$12,945,024Illustrative estimate of your organisation's internal ownership cost—not Amplifi pricing, a subscription fee or a quotation.
Delivery team$4,665,600
Product ownership$2,700,000
Infrastructure$360,000
Maintenance$2,519,424
Delayed launch$2,700,000

Changing market loads a different local rate card; it does not simply replace the currency symbol. Delivery uses a blended charge-out rate—not salary. Product ownership represents the recurring leadership, management, legal, compliance, security and operating capacity required after launch. All non-rate-card values remain editable planning assumptions.

Invest in growth, not infrastructure

Your advantage is acquiring and retaining customers—not maintaining referral software.

Amplifi’s shared platform model spreads ongoing investment across customers, enabling each organisation to benefit from continuous innovation while its teams stay focused on growth.

Compare with Amplifi

Selected design partnerships

Build the next distribution advantage with us.

Amplifi is an emerging fintech working with selected organisations to shape a governed distribution capability around real referral, campaign-attribution and market-expansion needs.

01FOCUS
Focused pilot

Start with one high-value use case and clearly defined success measures.

USE CASE → EVIDENCE
02DIRECT
Founder-led

Work directly with the team shaping Amplifi’s product and operating model.

AMBITION → CAPABILITY
03SCALE
Built for enterprise

Shape the integrations, controls and market rules around your environment.

CONTROL → GROWTH
ENGAGE EARLYVALIDATE THE OPPORTUNITYSHAPE THE CAPABILITY
Explore a design partnership

Your next distribution advantage

Let’s discuss your distribution strategy.

Tell us where you operate, how you reach customers and what you want to scale. An Amplifi representative will explore how one governed distribution capability can support your growth.

Explore the scenario lab
Design partnerships · Market expansion · Distribution strategy